Areas of Expertise

AV Direction
Conceptual Creative
Content Strategy
Content Partnerships
Social Creative

Qualifications:
MA Social Anthropology - SOAS University of London (2020-2022)
BA English & Politics - University of the West of England (2007-2010)

Short courses:
Microsoft Azure AI Fundamentals (2021)
Documentary Storytelling - UCL (2017)
YouTube Certification (2015)

I’m an award-winning conceptual creative with a broad and varied background in the creative industries. I’ve worked in a plethora of roles in the creative mix - first as a PR comms guy at a small charity, then as a marketer at a much bigger charity, then as a digital producer and content strategist at the BBC and now as a Senior Creative at Engine.

Throw in a bit of journalism, a bit of directing and a Masters in Social Anthropology on the side and you’ve got a hybrid conceptual creative with an eye for great storytelling and a strategy superpower in understanding how Gen Z and Millennial audiences navigate the big scary internets.

HMU
leo.nicol.birch@gmail.com