Kiyan Prince
Content Strategy
Client: Kiyan Prince Foundation
A world-first for football and gaming.
On 18th May 2006 Kiyan Prince, a promising footballer at QPR’s academy, lost his life when he was stabbed while breaking up a fight outside his school in West London. His story is one of enormous potential tragically taken away. His father, Dr Mark Prince OBE, founded the Kiyan Prince Foundation in his son’s name to help young people reach their own potential and carve their own stories.
Exactly 15 years on from his death, ENGINE Creative teamed up with Mark and the Foundation to inspire young people and show them the top footballer Kiyan would have become in a trailblazing campaign for football, gaming and sponsorship.
A photoreal likeness of the man and the player that Kiyan would’ve become was developed by Framestore and on the anniversary of his death, he was re-signed by his old club QPR and was incorporated into EA Sports’ FIFA 21 as an actual playable player - a world first - on the anniversary of his death.
Adidas signed up to be Kiyan’s boot sponsor, JD Sports gave up their billboards across London and Topps International created a one of a kind special Match Attax card of Kiyan - all to raise funds and awareness for the charity.
Agency: ENGINE Creative
Client: The Kiyan Prince Foundation (pro bono), QPR FC and EA Sports
Chief Creative Director: Billy Faithful
Creative Director: David Dearlove, Richard Nott, Orlando Warner
Executive Producer: Katie Farmer
Agency Producer: Seb Roskell
Content Strategist: Leo Birch
Photographer: David Clerihew - Icon
Director/ Production Co: Engine Film - David Dearlove
Film Producer: Debbie Impett
Assistant Producer: Jakub Pieta
Editor: Engine film: Sam Hopkins
Client managing director: Ed Norrington
Business Director: Matt Kiernan
Post Production: FRAMESTORE
EP & Supervisor: Karl Woolley
Lead Creative Technologist: Johannes Saams
Lead Character Artist: Chris Scalf
CG Supervisor, Electric Lens Co: Matt Hermans
Lead Designer, Framestore Design: David Lochhead
Post Production: Nineteentwenty
2D Lead: Robert Lilley
Senior Producer: Paul Branch
Producer: Claire Cullen
Asst Producer: Robyn Borrageiro
Grade: Nineteen Twenty – Kai Van Beers
Sound Design & Music: String and Tins: Joe Wilkinson & Jim Stewart
Audio Producer: Laura-Leigh Smith
DoP: Oliver Schofield / Steve Montgomery