How do you showcase the functionality of an app that doesn’t exist yet for the biggest football club in the world with limited budget and less than two hours of talent time in a tiny studio in Carrington?

You call Chris Boyle. A MGFX wizard and a master of turning the simplest of shots into a post-produced masterpiece. Taking the lead from Man Utd’s iconic red aesthetic and with a punchy animated take on the Red Devil character, we brought all the app features to life in a way that didn’t feel overly functional. The campaign centred on this high-energy, Gen-Z focussed film and ran across social and in-stadium hoardings, propelling the app to No. 1 in the sport categories on both iOS and Android.