Olympic State of Mind
Creative | AV Director
Client: Bridgestone & The Olympic Channel
An interactive multimedia content experience rooted in Bridgestone’s ‘optimised performance’ positioning, Olympic State of Mind offered the audience the chance to learn sports psychology techniques from some of the world’s greatest Olympians through short-form video, long-form editorial, mini-games and a podcast.
I developed the creative and editorial content strategy, led the art direction and directed the AV content, leading a team of designers, web developers and our in-house production team.
Captured across five countries and published on the Olympic Channel, the project achieved engagement 5x that of IOC branded content benchmark and was recommissioned for a second season for Tokyo 2020.
A content campaign with longevity…
Alongside a vast array of fun and playful interactive shiny things, we also created these three short-form films for use on the microsite, on social and as interstitial branded content on the Olympic Channel in the lead up to Tokyo 2020.
Motivation
Mindfulness
Visualisation
We also produced this longer-form explainer doc tailored for YouTube, a special episode of the Olympic Channel Podcast and over 120 bespoke social assets.
Agency: ENGINE Creative
Client: Bridgestone & The Olympic Channel
Creative: Leo Birch
Creative Director: Charlie Johnson
Business Director: Simon Hewitt
Chief Content Officer: Dave Roberts
Project Managers: James Wilson, Christophe Taddei and Paul Blundell
Editorial Copywriter: William Park
Motion Graphics Designer: Patrick Gibson
Digital Designer: David Jupp
Experience Designer: Mark Winter
Digital Development: Kerve Creative
AV Production:
Director: Leo Birch
DOP: Ned Champain
Sound Recordists: Rowan October, Edouard Jan, Hirohita Ohta
Executive Producers: Adam Booth
Production Coordinators: Tamara Lenz, Olive Andrews, Yamada Masoto, Florian Richter
Editors: James McLean, Ned Champain, Nic Lowicz, Paul Fitzgerald
Post Producer: Elena Sanz, Jakub Pieta
Edit Assistant: Bradley Morey
